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"Nau Mai, Haere Mai" Eastern Bay Primary Health Alliance (EBPHA)

EBPHA welcomes you. We are a Primary Health Organisation based in Whakatāne. We support the provision of primary health care services through General Practices, the EBPHA community health team and other health providers to the many people of the Eastern Bay of Plenty.



  • Annual Report 2018
    EBPHA Annual Report – 2018  Chairman’s Report For the Eastern Bay Primary Health Alliance (EBPHA), the past year was for the most part business as usual. That meant that, as her report makes clear, our Chief Executive, Michelle Murray, and her first-class team, “Maintained over the whole period their usual high standards of commitment and performance in delivering primary health care to patients in the Eastern Bay.” But in other respects, the year was by no means without incident. The performance of our usual tasks was achieved against a backdrop of considerable disruption. This began with the decision by Green Cross, the private firm that owns a number of general practices across the country, to move their practices in the Eastern Bay from EBPHA and to sign up instead with the Western Bay PHO (WBoP). The reason they gave for doing so was that they believed that the WBoP would allow them more discretion as to what they did with their funding and they presumably saw in this a possibility that would benefit their shareholders. Whatever their motivation, their decision caused a temporary rupture in the EBPHA’s relationship with the WBoP. That rupture was quickly remedied, but it was no […]
  • Annual Report 2017
    The past year was again one of solid achievement. With seven years of experience and achievement behind us, we know what we need to do to meet our responsibilities to our communities. But we can never say that we can relax or function on auto-pilot. Our task now is to refresh, not to rest on our laurels, to do better the things we already do well, and to identify new tasks, new goals and new horizons. Download full EBPHA 2017 annual report  

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